Facebook & Instagram Ads

Ads that stop the scroll — and start the sale.

We build, run, and optimise Facebook and Instagram campaigns for Welsh businesses — turning scroll-time into leads and sales, not just likes.

3.6x Avg. return on ad spend
42% Avg. drop in cost-per-lead
£1.5M+ Ad spend managed
Placeholder — screenshot of a Facebook Ads Manager performance dashboard
Hands-On Management
What's included

Campaigns built to earn attention, not just buy it.

No boosted posts and hope — every campaign is structured, tracked, and tested against real results.

Campaign Strategy & Setup

Campaigns structured around your goals — leads, sales, or bookings — not a boosted post with no plan behind it.

Audience Targeting

Reaching the right people based on real data, not just broad demographics and a big budget.

Creative Testing

Multiple ad variations tested against each other continuously, so spend shifts toward whatever's actually converting.

Meta Pixel & Conversion Tracking

Tracking installed and verified properly, so every result is measured against real leads and sales.

Retargeting

Reaching people who've already shown interest — visited your site, watched a video, or engaged with a post.

Reporting

Clear monthly reporting on what's working, what's not, and what we're changing next.

Why Tech.Wales

Managed properly, reported honestly.

01

No management contracts

Month-to-month, same as our other services — we keep clients by performing, not by trapping them in a 12-month term.

02

Full transparency on spend

Ad spend and management fee always itemised separately, so you see exactly where every pound goes.

03

Real people, real creative

A named account manager and in-house creative team — not templated ads pulled from a stock library.

04

Landing pages built in

If we built your site too, campaigns land on pages already optimised to convert — not a generic homepage.

How we work

From audit to optimised.

  1. 01

    Audit & strategy

    We review your audience, competitors, and goals to build a campaign structure and budget plan before spending a penny.

  2. 02

    Creative & setup

    Ad creative, copy, and campaign structure built around what actually stops the scroll for your audience.

  3. 03

    Pixel & tracking

    Meta Pixel and conversion tracking installed and tested before launch, so results are measurable from day one.

  4. 04

    Launch & test

    Campaigns go live with multiple creative and audience variants running side by side to find what performs.

  5. 05

    Optimise & scale

    Budget shifted toward what's working, with underperforming ads paused and replaced on an ongoing basis.

Results

Spend that's accountable to the numbers.

3.6x Avg. return on ad spend
42% Avg. drop in cost-per-lead
£1.5M+ Ad spend managed
10 days Avg. time to launch
Placeholder — case study cover image for a home services Facebook Ads campaign
Home Services

Cutting cost-per-lead by 51%

A rebuilt audience strategy and fresh ad creative cut cost-per-lead by 51% within the first six weeks.

Placeholder — case study cover image for an e-commerce retargeting campaign
E-commerce

3.9x ROAS from a retargeting-led campaign

A layered retargeting funnel turned abandoned browsers into a 3.9x return on ad spend within two months.

Placeholder — case study cover image for a hospitality awareness campaign
Hospitality

Filling a quiet season with a local awareness push

A local-radius awareness and offer campaign kept bookings steady through a traditionally quiet trading period.

Client word

Don't take it from us.

“

The retargeting campaign brought back people who'd looked at our booking page and never finished — something we'd never have thought to set up ourselves.

Placeholder headshot — client testimonial author
Rhys M. Owner, hospitality client
“

We used to boost posts and hope. Now every pound has a reason behind it, and we can actually see why.

Placeholder headshot — client testimonial author
Catrin L. Director, trades client
“

The creative testing alone doubled our click-through rate within the first month of handing it over.

Placeholder headshot — client testimonial author
Owain D. Founder, retail client
Packages

Management fee, clearly separate.

The prices below cover strategy, creative, and ongoing management only. Ad spend is paid directly to Meta, on top, so you always see exactly what you're spending.

Starter Ads
£350/mo

For businesses running their first campaigns, with ad spend under £1,000/mo.

  • 1 campaign objective
  • Meta Pixel setup
  • Monthly reporting
  • Bi-weekly check-in call
Get started
Enterprise Ads
Custom

For larger budgets and multi-audience or multi-location campaigns.

  • Full-funnel campaign structure
  • Dedicated account manager
  • Advanced & offline tracking
  • Weekly reporting & calls
Talk to us
FAQ

Questions, answered.

No — the fees above cover strategy, creative, and ongoing management. Ad spend is paid directly to Meta, so you always have full visibility and control over your budget.
It depends on your market and goals, but we'll recommend a realistic starting budget as part of the initial audit, based on your industry's typical cost-per-result.
Campaigns typically start delivering data within days of launch, though the first couple of weeks are spent testing creative and audiences before performance stabilises.
Yes — we regularly take over underperforming accounts, and start with a full audit before making any changes.
Yes — the account and its data belong to you. If we ever part ways, everything stays under your ownership and control.
No — management is billed monthly with no long-term lock-in, the same as our other services.

Ready for ads that actually earn their spend?

Tell us about your business and current campaigns, if you have them, and we'll come back with a free audit and a clear plan.

Search